When you’re in business, you want to boost your sales. And to do this, you need to have more customers. You can attract customers by creating a website, advertising on Google, or by creating a sales tunnel. This last option allows us to understand the customers from the first contact with them until the purchase. Discover in this article how to create a sales tunnel.
Attracting prospects’ attention
Creating a sales tunnel necessarily involves several steps. The first step is to get the attention of the different prospects. This is a crucial step because the prospect does not know you yet. It allows you to become visible. And visibility is something that matters a lot to prospects. To be visible, there are several ways. You can use social networks to make yourself visible. It can be a question of making publications on the pages or making simple advertisements. You can also opt for Google ads. It is true that this is a somewhat expensive option, but it is very effective. The goal is to be present in the Google search engine.
In addition to these options, you can also opt for the natural referencing of your website. When the contents of your articles are well referenced in your sector of activity, you gain great visibility on the market and towards your competitors.
Awaken the interest of your prospects
After you have visibility, the next step is to arouse the interest of your targets. At this point, they already know you. They already know your site or your brand. Now you have to get them to continue interacting with your site, you have to try to keep them. To do this, you need to have a good strategy in place. This strategy means presenting yourself as a professional in the field. This can be done by writing articles on your blog to showcase your expertise and efficiency. Also, you have to allow customers to quickly find what they are looking for on your site. If they have not encountered any difficulties in their search, they will stay. This is how you create a tunnel to sell a lot.