Search Engine Optimized CMS

The best SEO CMS out there.

Why Is WordPress An Excellent CMS For Web Development?

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All businesses must have an online presence to survive in this competitive world. A professionally made website increases the business’ chances of becoming successful. Many website builders are available in the market to create your own website for any type of business. The open source content management system (CMS) WordPress is the best for this purpose. Here are the main reasons you should know why WordPress is considered the excellent CMS for web development.

1.     Wide Range of User Base

For those who are not aware, WordPress is meant for everyone. It does not matter what particular kind of website you wish to create. Singaporean-based website design company Proximacy is working on this system to make their website friendlier to the users. They can create your own website within a short period of time. For small businesses to bigger ones, they use this for online website building. You can easily download the open source CMS WordPress from www.wordpress.org. Do not confuse it with www.wordpress.com because it’s just a service to create personal websites. You can easily get to host any website of your own and control everything. You can also easily create and manage your content.

2.     Multiple Themes and Plugins

WordPress offers thousands of pre-designed themes to its user. Since each person has a different taste and choice, Proximacy creates your own theme according to your business requirement. These themes are available for all types of businesses. The plugins are also added to control the content, design the website, upload images and videos, analytics and optimization of the website. If you have a business, you can hire WordPress expert like Proximacy to build your website with these themes and plugins. The company has been in the industry for over a decade and can design themes according to the requirements of your business.

3.     SEO Friendliness

WordPress also has thousands of various responsive themes. Having a responsive website is more SEO (search engine optimization) friendly and ranks higher on the search engines like Google. There is no point of having a website if no one is visiting it. Proximacy can help your business survive and get to the target audience using SEO. It means that the content on your website can easily be made interesting as well as SEO friendly. If you choose and hire Proximacy, they will use their knowledge and expertise for a clean and SEO-infused coding. They will use the most relevant keywords in your content and URL and the coding behind the theme.

4.     Free of Cost and Security

You need to consider that the WordPress is available for free. You do not have to pay anything to install this software. You will have complete freedom regarding its usage. You can also easily modify the website accordingly. However, some features like CSS modification will need you to pay. You can spend a small amount of money to avail other powerful features. You do not have to worry about it because WordPress is a safe and secure platform for your business to invest in. Your website is both safe to use and secure from data breaches.

Conclusion

WordPress is quite easy to use, and you do not need to have technical expertise and experience. You can work with pre-designed themes. You can even start without hiring any web developer. However, it is best to seek WordPress expert like Proximacy to help you as an additional support to boost your business. Without a doubt, WordPress is the excellent CMS when it comes to web development.

Search Engine Marketing

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Do you find that even a website is not bringing your business the leads it needs? 

Although our business recommends Search Engine optimisation as a long-term solution, in reality, all websites should start with some search engine marketing in order to succeed. In this post, I will explain why some sites work better than others and what you can do for your website to increase the amount of exposure it has on the internet.

Websites  are 24-hour salesmen

Websites are one of the best tools in the 20th and 21st century to bring you sales for your business. Like it or not, more of the world is bringing its resources online and if you are not on the bandwagon, you are missing all its benefits.

Websites are built to be accessed around the world 24/7 no matter where you are. Now imagine that your salesman can only work 8 hours for you 5 times a week; A website, on the other hand, can triple the amount of work and cost much lesser than a worker. In addition, Websites can be tailored according to how you want them to be. Adding functions is easy and a website can handle the majority of the hard work for your business.

Making the numbers work for you

A website can only be its best when you put in the time and effort to develop the website. Start by putting in about 3-4 hours a day. Next, spend 1 hour on marketing the website. This will ensure that more people are aware of your website and if your articles are any good. It will bring more visitors and sales in the long run.

Not seeing results?

If you are not seeing the results you desire, you might be doing something wrong. For a start, you should always have some search engine analysis for your industry as well as the keywords that are used to find your website. Your website is of no use if no one else is searching for what your company offers. Next, take a look at your competitors and see if they are also using SEO on their website. If they are, chances are that it’s working for them as well. You might also want to utilise Google Ads, a form of a search engine marketing tool to get your website more visitors. Social media marketing is also becoming more of an importance in today’s society. Ensure that your website also has one and continually build your audience so that your website will have a wider reach. Do note that all these methods cost money per click or engagement based on the type of campaign you use. As such, please be careful on how you use such methods. In most cases, its also safer to use professionals that know how to set up such campaigns. Take for example Proximacy that offers search engine marketing. They are a Google partner which is a signal that they have a few existing customers. Check out what are the criteria needed to be a Google partner.

In addition, you can take a look at other websites that build an audience organically by providing useful articles. These sites are known as authoritative websites. They have a large wealth of information available on their websites for free and that how they garner a ton of visitors to visit their stores or services. Such a website is bikeradar. THey are a biking website which provides reviews, analysis and videos on biking. They also sell some products through an affiliate which brings them profit.